Originally built for the 2015 Pan Am games, the Mattamy National Cycling Centre is now home to the provincial and national cycling associations and is the training destination for many athletes.
Entro was commissioned to design a Records Wall to both beautify and animate the space, as well as inspire hopeful athletes by showcasing the achievements of our top performers. My role in this project was to realize the creative director's vision from concept finalization to production. The wall features Canadian track records for Elite and Para-cyclists in individual and team events. Our design approach for the wall emphasizes a deeper connection to the sport, for the athletes and audience alike. The wood panels that serve as the graphic carrier for the individual records are made from the wood strips found in the velodrome track itself and are arranged in a pattern that visually expresses speed. Colour coded and printed directly onto the wooden strips, the records for the most notable events fill the space. As two athletes who are visually impaired achieved six of the records, clear braille was applied to these records adding another dimension of accessibility and inclusiveness to the design.