Casa Del Confetto is a young Canadian company that imports fine Italian sweets from Italy for the North America market. I was asked to develop their branding and brand identity by creating designs for logo’s and packaging that reflected the product’s high quality, simplicity and elegance. The goal of Casa Del Confetto graphic and branding identity was to deliver a classic old school look that reminded consumers of classic Italian fashion styles. To achieve this look, I decided to cross a modern logo style with an old look font style that strongly depicts the Italian post-fascist era. The same theme appears in packaging using clear boxes to allow consumers to view the product.
